Using the Competitive Matrix in Enzzo

Enzzo’s Competitive Matrix helps you analyze competing products, uncover market gaps, and refine your product’s positioning. With AI-driven insights, Enzzo automatically identifies key features of your product and gathers real-time competitive data, allowing you to make informed product development decisions.

This guide will walk you through accessing, customizing, and analyzing your Competitive Matrix in Enzzo.

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Step 1: Create a Product in Enzzo

Before you can generate a Competitive Matrix, you’ll need to create a product in Enzzo.

1. Navigate to the “Products” tab in Enzzo.
2. Click “New Product” and enter details about your product concept.
3. Use Enzzo’s AI-powered chat to define key aspects like goals, features, and target personas.
4. Once the product is set up, go to the Competitive Matrix tab.

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Step 2: Explore the Competitive Matrix

Once inside the Competitive Matrix tab, Enzzo automatically:

✅ Identifies key features of your product.

✅ Gathers data from competing products for comparison.

✅ Displays a side-by-side breakdown of feature sets and positioning.

This AI-powered comparison allows you to quickly assess where your product stands in the market.

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Step 3: Analyze Your Competitive Positioning

Assess Product Competitiveness

• Click “Is My Device Competitive?” to have Enzzo analyze the strengths and weaknesses of your product against competitors.
• This feature helps you understand how well your product is positioned in its category.

 Identify Differentiation Opportunities

• Click “How Do I Differentiate?” to receive AI-driven recommendations on how to improve your product.
• Enzzo suggests changes that will help your product stand out in the current market landscape.

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Step 4: Customize the Competitive Matrix

Add or Remove Competitors

• Click on a competitor’s name (top cell in the column).
• Choose to add a new competitor or remove an existing one from the matrix.

Add or Remove Features

• Click on a feature name (left-most cell in a row).
• Select add or remove to modify the feature list.
• When adding a new feature, Enzzo will automatically search the web and update the matrix with each competitor’s standing on that feature.